Understanding Services

New Guidelines for SERP Rankings

Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.

Penguin 4 however was released for all countries and languages at the same time. This means that, independent of location, all websites will consistently experience the same impact. There are actually no changes but now Penguin 4 is real time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. So, both the positive and negative impacts of your actions will become noticeable faster. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.

And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.

With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.

SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.

Another downside is because you will never be informed if your website is penalized. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.

One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.

This means that it is important to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.

Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. This means that you need to conduct separate audits for each of the different language version of your website.

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