What’s the Buzz with Google Penguin 4.0?
Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Google has placed Penguin in its core ranking algorithm. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
Will this then affect SEO specialists and website owners?
If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Here are some of these observations.
There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.
If there is decrease in sales, conversion and click-through rate, then there is a big possibility that your website is already penalized.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. It is bad when wrong pages rank in search results. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.
If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
The aim of the Google update is so that the user’s search experience is improved. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.
Penguin 4.0 has many benefits to SEO and here they are.
Ranking and traffic issues can be restored by SEO specialists faster.
Penguin 4.0 allows data to be refreshed in real time. Now, website owners will no longer wait for the next algorithm refresh to assess their actions such as removing links.
with Penguin 4.0 everything is a win-win situation. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. There will be more use of SERPs to find your inquiry.
New Guidelines for SERP Rankings
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.
Penguin 4 however was released for all countries and languages at the same time. What this means is that wherever your location is, you website will be subjected to these guidelines. Penguin 4 guidelines are the same but then they are now applied real-time. With real time, every time there are updates on information about your pages and their links, you page ranking can change. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
It will also not inform penalties imposed on a website. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
But since you can see the results of your action quickly, it will also be quicker to recover from this status.
This means that it is important to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.
Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. All important subdomains and subdivsion of your website should not be audited for back links. This means that you need to conduct separate audits for each of the different language version of your website.
A Guide About The Google Penguin Update
One of Google’s most talked about algorithmic changes since the Panda update in February 2011 rolled out on the 24th April. Many lost rankings and in the process, most of their web traffic because it impacted so many websites which is why it has been talked about so much.
Needless to say, this can be catastrophic, to say the least, for most businesses that rely heavily on traffic referrals from Google. But why were so many websites affected by the “Penguin update” and what is it exactly?
It is Google’s job as the leading search engine to make sure that the results that it produces are relevant and of a high quality when we use Google in some way or another to find information. That way, maintaining faith in Google and continuing to use the service are the users. The latest update was said to be for webmasters that were over optimising their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results. Penalised by the algorithmic filter and demoted in the search results are the sites that over the years had been gaming the system somewhat which is the reason that Penguin was implemented. The 3.1% of search queries which was said to be affected by the update, considering that Google receives hundreds of millions of search queries every day, it means that it equates to millions of websites being penalised.
A manual penalty, where a human has followed say a spam report and taken action is not what the Penguin update is which is worth noting. Based on certain criteria which assesses whether or not a site has been over optimised or been building spammy back links, the Penguin update is an algorithmic update which filters out sites.
It is pretty likely that you were hit by it if you lost pretty much all of your websites traffic from Google just after the 24th April. Appearing to retain their page rank and continuing to be crawled and indexed are the sites, which is one thing that is noticeable. If you obtained many low quality links or paid links, devalued are these sites meaning that the links that were pointing to your site previously have also been devalued. Due to a devaluation of those incoming links, this can appear to be a penalty but in fact is purely a natural drop in rankings.
The future of marketing of your site is clear for us. A different approach to your online marketing is what you will need to start adopting if you have been affected by the Penguin update.
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